house and techno are way more to us than just music genres
We are a family based in Berlin. We are an artist agency, we are different from the rest.
We have dedicated ourselves and our lives to the underground electronic music scene.
It's all about a culture, a lifestyle, a common understanding of values, a shared mindset, an attitude towards life. It is the way we are living. At our core, we are real ravers by heart, living for a movement with a free spirit that has been affecting the thinking and identities of our generation.
We have lived and breathed the moments that defined the last three decades of dance music, right up until the present. We live for the unique, magical, ecstatic moments that are created on a dance floor loaded with emotions.
We are passionate freaks, but we care deeply for other people.
We believe in core principles and ethical values, such as peace, love, respect, freedom, harmony, unity, diversity, equality, but also hedonism.
We are creatures of change, innovation, and growth.
We explore boundaries and go beyond, breaking the rules and barriers. But wherever the journey takes us, we always stay true to our roots. Ultimately, we believe in the freedom of expression and the role that electronic music plays in allowing individuals to realise their potential in a world where you can be whatever you want to be.
We love dancing in dark rooms with bright lights.
Frills is a family based in Berlin.
We forge and nurture relationships with electronic music artists based on trust, friendship, integrity, honesty, transparency and loyalty. Our primary focus is to help artists to develop their profiles and personalities by providing customised holistic concepts and services, but with a different approach.
Artist first. Artist first.
They can entirely rely on us. Ultimately we are family, and through our ability to connect and understand with like-minded individuals, we can support artists in living their dreams.
Building a buzz without losing integrity.
We have access to an international company network in the music entertainment industry and to global markets, but we live in the underground house and techno world.
We work to raise awareness, grow audiences and build lasting and meaningful profiles and brands through dynamic development, whilst being sensitive to the fastchanging pace of music and entertainment culture.
Marketing, with all its subtleties and nuances, is an essential part of our strategy. We know how sensitive it has to be in the underground electronic music world. We preserve the credibility of artists by exercising a level of self-awareness with no compromises. We never forget the values of the electronic music culture.
We are only successful if we reach the objectives of our artists.
We do artist development. But there’s more to it than that.
All concepts and strategies for our artists are defined by all our experts, together. We don't have anyone in the role of an “artist” manager in our team, but everyone contributes to an integrated effort, everyone supports each other, everyone knows what the other one is doing all the time.
Booking management, marketing & PR as well as business affairs management are all essential elements of our artist development strategy.
The whole Frills crew is in touch daily and pulls on the same string. We create long term strategies collectively with a holistic approach, by defining the essential elements for an artist development strategy, and to be efficient, they need to be coordinated with one another:
Booking management has an essential impact on artist profiles. Which clubs do you play? And which festivals? Which stage at the festival? What’s the playtime? Which territories? All these booking management decisions define the reputation of an artist, and the right decisions can make a big difference.
We develop holistic, customized marketing, promotion and PR concepts to shape the profiles of our artists. Our bespoke strategies for our artists are based on our knowledge and experience in the music business, combined with a strong understanding of our beloved underground house and techno scene.
Our business affairs management work is about protecting and nurturing our artists and their craft and rights. That part of our work can be extremely rewarding on different levels because an organized and safe artist is a more creative one.
We develop and follow strategies and a roadmap.
We define what our common goals are and when we want to achieve them.
We always do the best to know what the next move has to be.
- We combine a high level of knowledge and experience in all fields of the music business, but with a strong understanding of the needs of the underground scene.
No Assholes, please.
We want to be surrounded by nice people only. We are very tolerant, but if someone is completely at odds with our idealistic spirit, our ethical standards and our social values, we reject working with such a person. Respect our crew and respect the world we live in.
Save the world
We try our best to make the world a better place. We pay attention to the ecological and social aspects of our day-to-day work. We are far away from being perfect, there’s still space for improvement, but we learn from our mistakes every day. Sustainability is about all the little steps you take.
Don’t sell your Soul
We are not a non-profit organization and far away from being a charity, but we do not act regardless of the consequences. We believe in a solidarity-based economy, where people count. It’s great to make money with our work, and it’s super nice to be able to spend it on dinners with friends and family, for example. However, it’s definitely not all about money.
We do not work FOR artists but WITH artists. We are equal partners and contribute and participate in joint projects. Our relationships are based on transparency, honesty, reliability and loyalty. We build trust through full transparency. We are in this together. Artists are not clients, but family.